NewJeans, The track “Bubble Gum” features a playful and vibrant music video that embodies the spirit of youth and fun. It’s an excellent introduction to the group’s style, which combines modern pop sensibilities with a touch of retro, giving it a broad appeal. The music video showcases the group’s dynamic choreography and unique visual style, capturing the attention of a global audience.
The song itself is noted for its non-aggressive, easy-going melody that makes it a perfect summer anthem. It lacks the high-pitched intense vocals typical of many K-pop tracks, which adds to its charm and replay value. This approachability has been highlighted as one of NewJeans’ standout features, setting them apart in an industry known for its intense energy and often over-the-top aesthetics.
For those new to K-pop or longtime fans alike, “Bubble Gum” by NewJeans offers a refreshing taste of what the newer generation of Korean pop stars can offer: a blend of infectious tunes and a youthful, fresh approach that resonates well beyond Korea’s borders.
