The Rise of Blokecore Look in Korea: Led by NewJeans
Are you a fan of soccer or K-pop? Recently, these two worlds have merged into an exciting fashion trend known as the “blokecore look.” This style has rapidly gained popularity in Korea, and at the forefront of this trend is the K-pop girl group NewJeans. With their innovative and bold approach to fashion, NewJeans has brought blokecore into mainstream attention, redefining how soccer jerseys can be styled beyond the field.
What Exactly Is the Blokecore Look?
The term “blokecore” originates from the British slang “bloke,” meaning a typical guy, and “normcore,” a fashion style centered on everyday, ordinary clothing. It is inspired by the soccer culture of England, where the fashion statement draws from what you’d commonly see male soccer fans wearing at pubs or on the streets. This style is about embracing casual, laid-back outfits that have a sporty, masculine edge, making soccer jerseys the centerpiece of the look.
Traditionally, blokecore was rooted in simple fashion choices—classic jerseys, jeans, and trainers. However, when NewJeans introduced this style to their fans, it evolved into something much more dynamic and expressive, fusing it with elements of streetwear and K-pop chic.
NewJeans: The Pioneers of Blokecore in K-Pop
NewJeans first captured the essence of blokecore in their debut music video “Attention” back in 2023, where they donned soccer jerseys styled with skirts, shorts, and sporty accessories. This introduction immediately caught the attention of fashion enthusiasts and fans, setting a new standard for how sportswear could blend effortlessly with contemporary street fashion.
Unlike other K-pop groups that have embraced sportswear, NewJeans’ take on blokecore was refreshingly authentic. They showcased how soccer jerseys could be more than just athletic wear by pairing them with denim shorts, skirts, and trendy sneakers, making the style look effortlessly cool. This sparked a wave of interest in the blokecore look among Korean youth and fashion-forward individuals worldwide.
Why Has the Blokecore Look Gained Popularity in Korea?
Several factors have contributed to the rise of the blokecore trend in Korea. First, the recent popularity of soccer, fueled by events like the Qatar World Cup and TV shows such as “Shooting Stars,” has made soccer jerseys more than just sports gear. They have become symbols of a lifestyle that blends sportsmanship with everyday life.
Another reason is the increasing influence of K-pop idols on fashion. When top idols like NewJeans and BLACKPINK’s Jennie start embracing a trend, it instantly becomes the next big thing. Jennie, for example, showcased her blokecore style in the music video for “Pink Venom,” where she wore an Adidas Manchester United jersey, giving the blokecore look a luxurious twist.
How Blokecore Became a Must-Try Fashion Trend
Blokecore has grown beyond being just a trend for soccer enthusiasts. It’s now a unique way to express individuality, mixing comfort with style. Many Korean fashion influencers and streetwear enthusiasts have adopted this look, pairing soccer jerseys with wide-legged jeans, sneakers, caps, and oversized jackets. The beauty of blokecore is in its versatility – it allows wearers to be both sporty and fashionable, making it accessible to a broader audience.
Fashion brands and local boutiques have started tapping into this trend by offering vintage soccer jerseys and accessories to match the blokecore aesthetic. As a result, blokecore is becoming not just a fleeting trend but a staple style that embodies the fusion of sports, fashion, and K-pop culture.
The Future of Blokecore Look in K-Pop and Beyond
As NewJeans and other K-pop idols continue to showcase the blokecore look, it’s clear that this trend is here to stay. It has become a way for fans to connect with their favorite idols and express their love for soccer culture simultaneously. Blokecore represents the seamless blend of two seemingly different worlds, and this fusion has created a powerful and refreshing style statement.
For those looking to try out the blokecore look, start with a soccer jersey of your favorite team or artist, mix it with casual pieces like denim shorts or track pants, and accessorize with a cap and sneakers. The goal is to keep it simple yet stylish, just like NewJeans has shown us.
